Dear Michelle Bridges and Woolworths,
This morning on social media, you posted an advert promoting a new frozen food range. Frustratingly, during the video you labelled those who grow their own food as “Freaks”. Rather ironic, coming from “The Fresh Food People” don’t you think?
Growing your own food doesn’t have to be difficult. It can be as simple as tending a few herbs, in pots on a windowsill. A report released last year by the Australia Institute showed that 52% of the population grows some of their own food. You’ve just tried to marginalise over half the population with your flippant, sell-out comments! Your marketing team should be “run out of town”.
People who grow their own food do so for a range of reasons, including health, flavour, less chemicals and being more sustainable. Some of us even do it just because we enjoy the pride of growing our own food. Those of us that grow our own food, help the population to be more sustainable. We do this by reducing food miles and our ecological footprint, and preventing excess food packaging (and waste) going into landfill. The same can’t be said for this new range of “products” that you are pedaling.
The recent increased interest in growing our own food is not a short-lived, fad. The tide is turning…!
Woolies, your days of massive profits are numbered…!